Customer acceptance
Customer acceptance is a complex concept. For reasons of simplification, to come from Marketing Strategy two areas: customer segmentation and decided to customer acceptance of new products. Some factors could limit the customer applies for a new product, for example, the probability of the use of new products, the customer’s cost-income, use, risk, product image and the image supplier. If the customer does not have many opportunities to use the product innovations, he wouldn’t have to buy. When potential customers regarding innovation value recognized product introduction phase, new prices if the customer is very high, the value is very limited. Therefore, in the beginning of cultivation of the market, you must choose which can withstand the higher cost-benefit ratio for the customer. But if the product without adequate testing or unpredictable “side effects” and will also significantly affect customer use of the product. In addition, the supplier’s reputation and image — can provide a reliable and effective after-sales service is also an important factor.
Market entry barriers to the customer is ready to purchase a new product, but the existing system to make it difficult or even impossible. Some common types of obstacles it is worth noting: the customer’s financial barriers (only applies to specific high-end customers), Government Regulation (specific licence costs and time), the political obstacles and poor sales channels, and so on. Market opportunities in specific external market environment began to appear and even Marketing Strategy high-end products in the market. Usually there are several types: Government investment in specific areas, the need for new products and services; and changes in the environment is conducive to the use of new products (such as war, terrorism, disease and economic prosperity, resulting in demand); value chain on a section would have been expensive, but there are less opportunities through innovation (Dell Inc. on distribution
Some new products, in particular, a technically more innovative products requires a huge investment. Related issues. How much input is easy to make mistakes? company in the direction of the problem. If your budget is limited, a large amount of cash is very difficult to put into cannot foretell the future project. Large-scale investment may be more than one company strategic resource mobilization capacities. This is why many companies to venture to develop the product.
Enterprises rely on innovative products to market, and the success of the launch of innovative products and otherwise rely on the accuracy of the analysis, therefore, enterprises must be aware of the importance of innovation, enhance innovation analysis.
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